Roles & Responsibilities
- Involved in launching, maintaining and optimizing advertising campaigns.
- Work closely with the regional teams to create a digital strategy to increase store footfalls. (Anniversary/Store Openings & Events etc.)
- Manage end-to-end campaign management including tracking, reporting and remarketing.
- Optimize accounts to increase Click-Through-Rate percentage, ROI, ROAS, RUI, and generate reports on weekly/daily basis that helps the advertiser get an overview of the account’s performance.
- Forecasting revenue, spend, and traffic for verticals using platform tools and market research
- Monitor campaign results, analyze key metrics, and track conversion rates.
- Creating basic design for group company events like Invitation, Thank you Flyer, Welcome mailer etc. on different platform like Corel Draw, Canva, Word Press etc.
- Managing the Exhibitions all branding requirements from scratch like Identification of stall size, stall design, branding opportunities Etc. PAN India.
- Managing the Consumer campaign planning and implementation in PAN India.
- Planning different activities at Dealer and Consumer place to maintain brand image and dealer engagement with group of companies.
- Planning all the PR activities in Market.
- All Branding and Promotional Items design and procurement for group of companies.
- Panning, Implementation of In-shop branding for Dealers and Distributors PAN India.
- Maintain strong communication between marketing executives and internal and external stakeholders.
- Maintain a company or individual’s public image through the implementation of marketing initiatives
- Make decisions about the cost of branding and analyzing trends in customer spending
- Oversee social media accounts and ensure brand consistency
- Design a research-based brand strategy
- Measure and report on success of marketing campaigns
- Anticipate consumer trends and keep brand up to date
- responsible for the creation and implementation of marketing and communication activities for a brand.
- Overseeing the production of advertisements, promotional materials and mail campaigns.
